• Providing information about our products, services and special events and those of third parties which we believe may be of interest to you.
• Processing and fulfilling your purchase order or request for information, contacting you regarding your order, or answering any questions/concerns you might have regarding your order.
• Customizing your Site experience and speeding up the shopping process by remembering you through your online account.
• Allowing registered members to submit content to our Sites and participate in our communities, online ratings and reviews, talk forums, chats, blogs and outdoor questions and answers forums, and providing them with access to exclusive content.
• Conducting surveys to assess customer satisfaction and preferences.
• Administering contests or sweepstakes.
• Allowing you to create a wish list and email a personal greeting to a friend with your information.
• Considering and processing applications for employment.
• Offering and operating our mobile Apps.

• Personal information about you, including user name and connection list, email address and password, if you access any of the Sites using a third-party social networking application or feature, such as Facebook Connect, through which you allow us to collect (or the third party to share) information about you;
• Personal information about you if other users of a third-party website give us access to their profiles and you are one of their "connections" or information about you is otherwise accessible through your "connections" web page, profile page, or similar page on a social networking or other third-party website or interactive service;
• Demographic data, such as your age range, gender, and interests;
• Information about your advertising interaction and viewing data, such as if you click on certain advertisements;
• Your name and email address if a Site user gives information about the Sites to you, such as through the "Email-a-Friend" feature; and
• References and background checks for job applicants.

• We may share your Personal Information as provided in this Statement. We may share Personal Information with our Corporate Affiliates.
• We may provide Personal Information to our agents, outside vendors or service providers to perform functions on our behalf (e.g., analyzing data, providing marketing assistance, providing customer service, processing orders, sending emails about our products or services, etc.).
• We do on occasion share your name and mailing address with other companies that, in our judgment, are similar to us or our Corporate Affiliates for marketing and promotions of their products and services where we believe that their products and services would be of interest to you.
• We may also sell, transfer or otherwise disclose Personal Information, including, but not limited to, your name and mailing address, in connection with a corporate transaction, such as a merger, consolidation or sale of some or substantially all of our assets.
• We may use or disclose your Personal Information to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, to enforce our Community Guidelines and Terms of Use and to protect the rights, property, safety or interests of our company, our Corporate Affiliates or others.
• We may share aggregated or anonymized information with third parties without restriction.
• We may use third party-placed tracking pixels and Cookies and related or similar technologies to help us understand how to improve the customer experience on our Sites, to personalize our content, develop and improve our products and services, including advertising and personalize ads you see for BPS on third-party websites and mobile applications, including social media.

OUR USE OF COOKIES AND GIFS

• to track which pages on Sites our visitors view and which web browsers they use. We analyze this information in aggregate to improve the Sites by making them more responsive to the needs and preferences of our users.
• when you register on the Sites so that each time you visit the Sites we can remember your specified area of interest and any other information you have voluntarily provided and saved.
• to track the items you placed in your shopping cart during a single shopping session and to enable us to provide better service to you by maintaining your shopping cart between visits (so you do not have to enter each item again) and to send cart reminders to you if you are enrolled in our text message program.
• to help us understand our Site traffic patterns to determine our visitors’ interests and needs.

YOUR CALIFORNIA PRIVACY RIGHTS (SHINE THE LIGHT ACT)

• the categories of information we disclosed to third parties for the third parties’ direct marketing purposes during the preceding calendar year;
• the names and addresses of third parties that received such information; and
• if the nature of a third party's business cannot be reasonably determined from the third party's name, examples of the products or services marketed.

Category of Information	Collected?	Source	Business purposes* for use
A. Identifiers (name, alias, postal address, email address, phone number, fax number, account name, Social Security number, driver's license number, passport number, unique personal identifier, IP address)	Yes	Individuals submitting information to us; information we automatically collect from site visitors; information we may receive from third-parties.	Auditing relating to transactions; security detection, protection and enforcement; functionality debugging/error repair; ad customization; performing services for you; internal research and development; quality control.
B. Protected Information (name with: Social security number, driver’s license or state ID number, financial account, medical, health, and health insurance information, user name and password)	Yes	Individuals submitting information; employment applications; employees.	Auditing relating to transactions (employee administration); security detection, protection and enforcement; performing services for you; quality control.
C. Protected anti-discrimination classification information (Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).)	Yes	Individuals submitting information.	Auditing relating to transactions (employee and vendor administration); compliance with law.
D. Commercial information (transaction history, products/services purchased, obtained or considered, product preference)	Yes	Individuals submitting information; information we automatically collect from site visitors; information we may receive from third-party marketing or data partners.	Auditing relating to transactions; security detection, protection and enforcement; functionality debugging/error repair; ad customization; performing services to you; internal research and development; quality control.
E. Electronic network activity (browsing or search history, website interactions, advertisement interactions)	Yes	Information automatically collected from site visitors.	Auditing relating to transactions; security detection, protection and enforcement; functionality debugging/error repair; ad customization; performing services for you; internal research and development; quality control.
F. Audio, video or similar information (customer service calls, security monitoring)	Yes	Individuals submitting information; information we collect for security purposes.	Security detection, protection and enforcement; functionality debugging/error repair; performing services for you; internal research and development; quality control.
G. Biometrics	No	Not collected	Not collected
H. Geolocation	Yes	Information we automatically collect from site visitors.	Auditing relating to transactions; ad customization; performing services for you; internal research and development; quality control.
I. Professional, educational or employment related information	Yes	Information submitted by individuals; information received from third parties in connection with vendor or employment status or applications;  information we observe in connection with vendor or employment oversight.	Auditing relating to transactions (employee and vendor administration); security detection, protection and enforcement; performing services for you; internal research and development; quality control; compliance with law.
J. Non-public educational information (Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records).	No	Not collected	Not collected
K. Sensitive Personal Information (social security, driver’s license, state identification card, or passport number, account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account, precise geolocation, consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership, genetic data, biometric information, health, sex life or sexual orientation.)	Yes	Information submitted by individuals; information received from third parties in connection with vendor or employment status or applications; information we observe in connection with vendor or employment oversight.	Identity verification; employment and benefits administration; vendor oversight; security detection, protection and enforcement; compliance with law.
L. Inference from the above (preferences, characteristics, behavior, attitudes, abilities, etc.)	Yes	Internal analytics	Auditing relating to transactions; security detection, protection and enforcement; ad customization; performing services for you; internal research and development; quality control.

• To administer or otherwise carry out our obligations in relation to any agreement to which we are a party;
• To assist you in completing a transaction or order;
• To allow tracking of shipments;
• To prepare and process invoices;
• To respond to queries or requests and to provide services and support;
• To provide aftersales customer relationship management;
• To create and manage our customer accounts;
• To notify you about changes to our services and products;
• To administer any promotion, contest, survey, or competition;
• To provide you information regarding our products and services,
• To offer our products and services to you in a personalized way, for example, we may provide suggestions based on your previous requests to enable you to identify suitable products and services more quickly.

• For marketing and promotions we believe you may find of interest and to provide you, or allow selected third parties to provide you, with information about products and services that may interest you.

• To provide for internal business administration and operations, including troubleshooting, Site customization, enhancement or development, testing, research, administration and operation of our Sites and data analytics;
• To create products or services that may meet your needs;
• To measure performance of marketing initiatives, ads, and websites “powered by” another company on our behalf.

• As part of our efforts to keep our Sites safe and secure;
• To ensure the security of your account and our business, preventing or detecting fraud, malicious activity or abuses of our Sites, for example, by requesting verification information in order to reset your account password (if applicable);
• To ensure the physical security of our premises through the monitoring of surveillance images;
• To resolve disputes, to protect the rights, safety and interests ourselves, our users or others, and to comply with our legal obligations.

• To monitor quality control and ensure compliance with our legal obligations, codes and ordinances, policies and procedures,
• To develop and improve our products and services, for example, by reviewing visits to the Sites and various subpages, demand for specific products and services and user comments.

• To perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services.
• To prevent, detect, and investigate security incidents that compromise the availability, authenticity, integrity, or confidentiality of stored or transmitted personal information.
• To resist malicious, deceptive, fraudulent, or illegal actions directed at the business and to prosecute those responsible for those actions.
• To ensure the physical safety of natural persons.
• For short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumer’s current interaction with the business, provided that the personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumer’s experience outside the current interaction with the business.
• To perform services on behalf of our business.
• To verify or maintain the quality or safety of products or services that we own or control, and to improve, upgrade, or enhance such products or services.
• To collect or process sensitive personal information where such collection or processing is not for the purpose of inferring characteristics about a consumer.

• Category A: Identifiers.
• Category B: Protected personal information.
• Category C: Protected anti-discrimination classification information.
• Category D: Commercial Information
• Category E: Electronic network activity information
• Category F: Audio, video or similar information
• Category H: Geolocation
• Category I: Professional or employment-related information.
• Category K: Sensitive personal information
• Category L: Inferences

• Category A: Identifiers.
• Category D: Commercial Information
• Category E: Electronic network activity information
• Category H: Geolocation
• Category L: Inferences

• Category A: Identifiers.
• Category D: Commercial Information
• Category E: Electronic network activity information
• Category H: Geolocation

• The categories of personal information we collected about you, the sources of the information, our business or commercial purpose for collecting the information and whether the information was disclosed for a business purpose, shared or sold.
• The categories of information we disclosed for a business purpose and the categories of information we sold or shared during the prior 12 months along with the categories of recipients of such information.
• The specific pieces of personal information we collected about you during the prior 12 months, or, at your option, since January 1, 2022. Please note that this disclosure will not include data generated to help ensure security and integrity or as prescribed by regulation. We will endeavor to provide the information in a format that is readily useable, including by mailing you a paper copy or providing an electronic copy to your registered account, if you have registered an account with us.

• Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities and to help to ensure security and integrity to the extent the use of your personal information is reasonably necessary and proportionate for those purposes.
• Debug products to identify and repair errors that impair existing intended functionality.
• Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
• Engage in public or peer-reviewed scientific, historical, or statistical research that conforms or adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s ability to complete such research, if you previously provided informed consent.
• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us and compatible with the context in which you provided the information.
• Comply with a legal obligation.
• Make other internal and lawful uses of that information that are compatible with the context in which you provided it

• Do Not Sell My Personal Information. If you are 16 years of age or older, you have the right, at any time, to direct us to not sell your personal information. We do not sell the personal information of Consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the "right to opt-in") from either the consumer who is at least 13 but not yet 16 years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who opt-in to personal information sales may opt-out of future sales at any time.
• Do Not Share My Personal Information; Targeted Advertising. Consumers have the right to opt out of having their personal information shared for cross context behavioral advertising purposes and having their information used for targeted advertisements. When Consumers opt out we will not share their personal information with others that they can use to send the Consumer targeted advertisements and we will not use information we obtain over time from Consumers’ activities with third party companies to show advertisements. We can still use information that we receive from your interactions with us to select advertisements we think may be of interest to you.
• Limit Processing of Sensitive Personal Information. Consumers have the right to tell us not to process Sensitive Personal Information for any purpose other than the purpose permitted by the Privacy Laws. Please understand that we only process Sensitive Personal Information for the purposes allowed by the Privacy Laws, so there is no need to opt out. 
• Consumer Profiles. Consumers have the right to direct us not to engage in profiling using their personal information. Profiling is any automated processing performed on personal information that is used to evaluate, analyze, or predict personal aspects related your economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. 

• Access, Correction and Deletion. To exercise the access, correction, and deletion rights Consumers may contact us by calling us at 888-240-4170  or visiting our disclosure request page here. We will ask you for information that allows us to reasonably verify your identity (that you are the person about whom we collected personal information) and will use that information only for that purpose. We may request that you submit a signed statement under penalty of perjury that you are the individual you claim to be. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. However, you may request that we disclose the required information beyond the 12-month period, and we will honor that expanded request unless doing so would involve a disproportionate effort. Your right to request required information beyond the 12-month period, and our obligation to provide that information, shall only apply to personal information collected on or after January 1, 2022.
• Opt-Out Rights. To opt out of the sale of your personal information or the sharing of your personal information or to ask us to limit processing of your Sensitive Personal Information, you may submit a request to us by visiting our Do-Not-Sell or Share/ Limit Processing web page here.  You may also call us toll free at 888-240-4170.
• You may also opt out by activating a user-enabled global privacy control, such as a browser plug-in or privacy setting, device setting, or other mechanism, that communicates or signals your choice to opt-out of the sale and sharing of personal information. When we receive such a signal we will stop setting third party, analytics, or advertising partner cookies on your browser. This will prevent the sale or sharing of information relating to that specific device through cookies to our advertising or analytics partners. This option does not stop all sales or sharing of your information because we cannot match your device’s identification or internet protocol address with your personally identifiable information like your name, phone number, email address or ZIP Code. If you delete cookies on your browser, any prior do not sell or do not share signal is also deleted and you should make sure that your user-enabled setting is always activated.

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

• Limited Time Promotions. We may offer incentives limited to a specific time such as sweepstakes, contests or other promotional events. Participation is governed by the applicable terms and conditions, such as the Official Rules for a sweepstakes or contest and will also describe any financial incentives or prizes associated with the promotion.
• Coupons. We may offer dollar-off or discount coupons from time to time to customers who agree to provide their email address and to receive marketing emails from us. These offers may not be available at all times. The amount and terms of the offers will be described at the time the offer is presented. Participation is voluntary and individuals may opt out of the promotion at any time without penalty. California participants can exercise all of their CPRA rights without affecting their participation. Our good faith estimate of the value of the information provided is the value of the benefit we offer to you. We have calculated such value by using the expense related to the benefit.
• Co-Branded Credit Cards. We partner with Capital One who offers qualified individuals credit cards bearing our brands’ names. The amount of points per dollar spent may depend on the annual spending level of the cardholder. Cardholders receive a preferred interest rate that applies to all Bass Pro Shops and Cabela's purchases, include: at Bass Pro Shops and Cabela's retail locations and restaurants; through Bass Pro Shops and Cabela's catalogs; online at www.basspro.com, www.cabelas.com, and www.cabelas.ca; at Bass Pro Shops resorts (i.e., Big cedar Lodge, Big Cypress Lodge Angler's Lodge; and at Tracker Marine Boat Centers). Personal information received from our credit card partner may include information for servicing and facilitating the member’s point earnings through use of the credit card. We may also receive the member’s category level spend (e.g., how much the member spent on groceries) and information that may assist in presenting relevant ads to our members and non-members. To learn more about the CLUB Mastercard program including how to apply and how to cancel visit https://www.basspro.com/shop/en/club or https://www.cabelas.com/shop/en/club.

• Call 888-240-4170 or visit our disclosure request page here.

• email us at: privacy@basspro.com, and include your name, address, telephone number, email address, and a note of instruction; or
• Call us toll free at 1-888-720-7975 or
• Write to us at: Bass Pro Shops, Attention Customer Service Privacy Director, 2500 E. Kearney, Springfield, Missouri 65898, and include your name, address, telephone number, and a note of instruction.